Uber: Driver Manipulation

Aesthetic Manipulation Interface Interference Nagging Obstruction




6 years ago

When a driver tries to stop for the day, the Uber app prompts them to continue in order to achieve an arbitrary “goal” for the day. It even goes so far as to highlight the “keep driving” option to make selecting it easier. This takes advantage of a person’s natural desire to “income target”, or set a income goal for the day.

Latest examples found

Yelp: Disguised Ads

January 20, 2018

Yahoo: Confusing Unsubscribe

September 12, 2018