Twitter: Muscle Memory

Interface Interference

Culprit

www.twitter.com

Found

4 years ago


Twitter wanted users to discover their new feature “discover”, so they put it in the location where notifications usually is, so that people would naturally click on the old spot due to muscle memory and discover the new feature.

Latest examples found

Yelp: Disguised Ads

January 20, 2018

Yahoo: Confusing Unsubscribe

September 12, 2018