The Skimm: Emotional Manipulation

Aesthetic Manipulation Interface Interference Toying with Emotion

Culprit

www.theskimm.com

Found

2 years ago


The site uses shaming to convince users that they would be better off using their service. The site tries to make the user feel bad for choosing an option the site deems “bad”. What if the user already uses the service? They would still have to click the shameful response.

Latest examples found

Yelp: Disguised Ads

January 20, 2018

Yahoo: Confusing Unsubscribe

September 12, 2018