Price Misdirection

Aesthetic Manipulation False Hierarchy Hidden Information Interface Interference



7 years ago

The user’s eye is drawn to the large “Total Price” highlighted with a green background. This price; however, does not include the fees listed below in the non-highlighted section. This tricks the user into believing they are paying a lower price than they are.

Latest examples found

Yelp: Disguised Ads

January 20, 2018

Yahoo: Confusing Unsubscribe

September 12, 2018