Ryanair: Travel Insurance

Aesthetic Manipulation False Hierarchy Hidden Information Interface Interference Sneaking

Culprit

www.ryanair.com

Found

6 years ago


Ryanair hides the opt-out for travel insurance inside a drop-down list of countries to choose insurance for. Because there is no explicit “Do not ensure me” option, customers may pay for travel insurance they would not have if given the option.

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