Heroes and Generals: In App Purchases

Intermediate Currency Obstruction

Culprit

Heros and Generals Games

Found

7 years ago

Source


The game uses a purchasable in-game currency to blur users’ recognition of the value they’re transferring.

“Research has shown that putting even one intermediate currency between the consumer and real money, such as a “game gem” (premium currency), makes the consumer much less adept at assessing the value of the transaction.” -Ramin Shokrizade

Latest examples found

Yelp: Disguised Ads

January 20, 2018

Yahoo: Confusing Unsubscribe

September 12, 2018